Marketing Automation Manager

Marketing Automation Manager (Salesforce Marketing Cloud SME)

Job Description:

My client, a leading multinational organisation, is seeking a Senior Salesforce Marketing Cloud and Data Cloud Expert to join their team. This is a permanent role based in Dublin City Centre, offering an exciting opportunity to work in a dynamic environment with cutting-edge cloud technologies.

Job Responsibilities

• Lead the implementation and optimisation of Salesforce Marketing Cloud and Data Cloud solutions.
• Develop and execute marketing automation strategies, leveraging journey builder, email studio, mobile studio, and advertising studio.
• Manage and enhance customer data models, integrations, and segmentation strategies using Salesforce Data Cloud.
• Collaborate with internal stakeholders to define business requirements and translate them into effective technical solutions.
• Ensure compliance with GDPR and other relevant data privacy regulations.
• Drive campaign performance and personalisation through AI-driven insights and analytics.
• Work closely with developers, CRM specialists, and data teams to integrate Salesforce with other enterprise systems.
• Provide training and support to marketing teams on best practices and platform capabilities.

Experience Required

• 5+ years of hands-on experience with Salesforce Marketing Cloud and Data Cloud.
• Expertise in SQL, AMPscript, SSJS, and data extensions for advanced personalisation.
• Strong background in marketing automation, customer journeys, and omnichannel marketing.
• Experience integrating Salesforce with third-party applications and data sources.
• Proven ability to work in a fast-paced multinational environment.
• Excellent communication and stakeholder management skills.

Desirable Skills

• Certification in Salesforce Marketing Cloud and/or Salesforce Data Cloud.
• Experience with CDP (Customer Data Platform) and DMP (Data Management Platform).
• Knowledge of Google Analytics, Adobe Analytics, or other marketing analytics tools.
• Familiarity with AI-driven marketing automation solutions.
• Experience working in a B2B or B2C enterprise environment.

Educational Requirements

• A Bachelor’s degree in Marketing, Computer Science, Business, or a related field.

Working Hours & Benefits

• Hybrid working model (remote & office-based).
• Competitive salary and performance-based bonus.
• Pension scheme, health insurance, and wellness benefits.
• Opportunities for professional growth and Salesforce certifications.

How to Apply

If you are interested in this role, please apply with your updated CV.