Jet2: Soaring to New Heights with a Strategic Tech Partnership
Now the UK’s largest tour operator, Jet2 serves millions of customers with flights from 11 UK airports to over 65 European destinations. Fruition first partnered with Jet2 in 2017, but in April 2022, the relationship became a strategic partnership to scale their remote software engineering teams. With ambitious growth plans, Jet2 needed high-quality talent at speed, and Fruition delivered. The partnership was further strengthened by the arrival of Matt Hughan, who had previously worked with Fruition and trusted their ability to source exceptional candidates.
7
years working together
30
permanent hires made
3
senior hires secured for their new distribution centre
The Challenge
As travel restrictions eased, Jet2 needed to quickly right-size their teams to accommodate future growth. They initially required support to expand their software engineering capabilities, followed by critical hires in data engineering and agile delivery. Fruition was selected as the exclusive recruitment supplier to source three senior hires for their newly established distribution centre in Middlewich, including a Head of Infrastructure, Head of Data Engineering, and Systems Manager.
The Approach
Fruition launched a recruitment outsourcing campaign, focusing on building out Jet2’s software engineering capabilities in the UK. Utilising headhunting techniques and a strategic exec search, Fruition successfully placed senior hires while also developing a careers micro-site and social media campaign to elevate Jet2’s brand as an employer of choice. This forward-thinking approach met Jet2’s immediate hiring needs and bolstered its brand visibility in a competitive market.
The Outcome
Fruition delivered a successful campaign, securing high-quality hires and cementing its role as Jet2’s go-to recruitment partner. With 57 hires made, including 3 key senior roles, Jet2 continues to trust Fruition’s focused expertise and flexible solutions to drive its tech expansion.